Cairo – Mubasher: Liquid C2, a subsidiary of African technology group Liquid Intelligent Technologies, has announced the expansion of its Cloudmania business into Egypt's channel partner ecosystem.

The launch in Egypt demonstrates Cloudmania's commitment to technology's role in digital development and progress, according to a press release.

Resellers gain access to customisable, market-leading solutions through the platform. Cloudmania aims to help partners better manage business with billing and subscription tools.

Sherif Shaltout, Vice President, Operations at Liquid C2, said: “We see Egypt as the anchor country of our expansion into the Middle East and North Africa and we look forward to play our role in realizing the government’s Egypt Vision 2030 strategy, supported by its ‘Digital Egypt’ initiative.”

“Partnering with local businesses will help in developing digital infrastructure, promoting digital skills development, creating opportunities for entrepreneurship and economic growth, all while tapping into Egypt’s wealth of local tech talent,” Shaltout added.

Vinay Hiralall, Chief Commercial Officer at Liquid C2, stated: “Cloudmania’s growth over the last year from 100 partners to over 750 demonstrates how our value proposition resonates with channel partners across these regions.”

Cloudmania is Liquid C2's cloud and cybersecurity distribution unit, operating in 35 Middle East and Africa countries

Partners also receive sales enablement programmes and marketing and technical support from Cloudmania. This allows them to focus on core operations by alleviating backend work.

The expansion continues Cloudmania's mission of equipping the region's partner network with cloud and security services and solutions.

Its partnership with Microsoft equips partners with solutions like Microsoft 365 and Azure.